More direct bookings
for your B&B or small hotel
Spun is an AI marketing assistant for UK B&Bs, guest houses and small hotels, and it runs in WhatsApp. It gets your guests leaving Google reviews, invites past guests back to book direct, and looks after your Google listing and ads, while you run the place. First month free, then from £69.99 a month.
Spun
online
Example conversation
Launch offer
Your first month is free
For B&Bs, guest houses, inns and small hotels. No card to start, cancel any time.
A month on us
Say hi on WhatsApp and Spun gets to work straight away. When your month is up, Spun asks you to pick a plan before it carries on. If you don’t, nothing is charged: Spun just stops.
Know another B&B or hotel owner?
Spun gives you your own referral code. They get their first month free, and you get another free month for every one who joins and pays, up to 12 months.
Free first month for new B&B and small hotel accounts, and for anyone who joins with a referral code. A referral month is added once the business you referred pays for its first month, worth one month of your plan, up to 12 months. Ad spend is paid to Google at cost, on your own account.
What it does
Made for places with rooms
Built for UK B&Bs and guest houses: fewer guests lost to the booking sites, more coming back to you.
Google reviews from every stay
Tell Spun who checked out and it sends each guest a thank-you with a link to leave a Google review. More reviews, higher in the map.
Past guests invited back
Spun finds guests who haven't been back and drafts a book-direct invite. You send it from your own WhatsApp, one tap per guest.
Your guest list in one place
Send the spreadsheet from your booking system or connect your Google contacts. Spun keeps track of who stayed and when.
Google listing check
A free check of your Google listing against the places near you: reviews, photos, hours and what guests see first.
Google Ads on your own account
Ads on your name so the booking sites don't take the guests already searching for you. Nothing goes live until you say so.
Guest concierge on WhatsApp
A QR on your desk that answers guests' questions from your house guide, and passes anything it doesn't know to you.
How it works
Up and running before breakfast is cleared
Say hi on WhatsApp
Two minutes, four questions. No app, no forms, no card.
Send your guest list
A spreadsheet from your booking system, or connect Google. Or just tell Spun as guests check out.
Approve and go
Spun suggests what to do next in plain English. Reply yes, or tell it what to change.
Start your free month
Scan the code and Spun opens in WhatsApp, ready to set you up.
Message us on WhatsAppPricing
After your free month
No contracts. Ad spend is paid to Google at cost, on your own account.
Starter
First month free · cancel anytime
- Google review requests
- Guest list and win-back drafts
- Google listing check
- Google Ads on your account
- 100 AI replies a month
Growth
First month free · cancel anytime
- Everything in Starter
- Google Analytics reports
- 300 AI replies a month
- Priority support
What each plan includes, credit packs and the full comparison are on the pricing page.
Questions
Do I need a card to start?
No. Say hi on WhatsApp and your first month starts. When it's up, Spun asks you to pick a plan before it carries on. If you don't, nothing is charged: Spun just stops.
Who gets the free month?
B&Bs, guest houses, inns and small hotels (and restaurants, cafés and pubs) that sign up on WhatsApp, and anyone who joins with another owner's referral code.
How do referrals work?
Once you're set up, Spun gives you your own code. Another owner who joins with it gets their first month free. When they pay for their first month, you get another free month: more free time if you aren't paying yet, or a credit off your next bill if you are. Up to 12 months.
Is the guest concierge ready?
Yes. Once you're set up, Spun gives you a QR code for your desk. Guests scan it and ask the concierge on WhatsApp; it answers from the house guide you give Spun and passes anything it doesn't know to you. Our first B&Bs try it free.
More answers, including how approvals and the free trial work, on the FAQ page.
You run the place. Spun brings the guests back.
Set up in one WhatsApp conversation. First month free.